Monte Carlo Beer : 2025 Marks a Turning Point for the Monégasque Brand
Feb 03, 2026
2025 has been a defining year for Monte Carlo Beer, the premium beer brand born in Monaco. With a bold international vision and steady growth, the brand has reached a new stage in its journey — one that combines local pride with global ambition.
A Strategic Partnership with Molson Coors
The most significant milestone of the year came in September 2025, with the announcement of a strategic partnership with Molson Coors Beverage Company, one of the world’s top four brewing groups. This collaboration gave rise to an exclusive lager designed for the UK market, bringing together Monte Carlo Beer’s Mediterranean roots with the expertise of a global player.
In just a few months, the brand's lager has made its way into over 50 select establishments across the United Kingdom, including high-end hotels, bars, and restaurants. A fast expansion that reflects the natural synergy between the brand’s elegance and its international potential.
Growth Anchored in the French Riviera
While Monte Carlo Beer is expanding abroad, its home base remains strong. In 2025, the brand recorded a +680% increase in keg sales in the Provence-Alpes-Côte d’Azur region, marking a major acceleration in its local presence. The company also reported a 65% increase in annual revenue, confirming the effectiveness of its premium positioning and focused commercial strategy.
Local Roots, Global Standards
Founded in 2019 by two lifelong friends from Monaco, Monte Carlo Beer was created with one idea in mind: to craft a beer that could stand proudly among global names — without losing its unique Riviera soul. Produced in France using carefully selected ingredients, Monte Carlo Beer combines refinement, accessibility, and a modern take on tradition.
Through its partnership with Molson Coors, the brand is no longer just a promising challenger. It is now positioned as a serious player on the international premium beer scene, with a clear identity and a strong sense of purpose:
A beer born in Monaco, brewed for the world.
