Monte Carlo Beer x Monsieur Albert: The Blonde Who Makes The South Foam

It smells of the South, street food… and fresh foam beer? Sounds like the dream combo to us. We're super proud to present our latest collaboration with the iconic Nice-based chain Monsieur Albert, the masters of gourmet hot dogs.

The beer’s name? La Blonde d’Albert. And honestly, we couldn’t have imagined a better ambassador. With her vintage pin-up style, cheeky smile, and bold tagline – “La blonde que t'aurais dû choisir !” – she wins hearts from the very first sip.

This blonde is 100% southern soul: a blend of French tradition and Monaco-style fun, perfect for sipping on a sunny terrace or during a wild night out with friends.

Where to try La Blonde d’Albert?

It’s available exclusively at Monsieur Albert, in all of their Nice locations (and very soon… maybe more). Come try it with their signature hot dog, or just raise a glass and enjoy the ride.