Monte Carlo Beer launches in the UK : the new super-premium lager

Monte Carlo Beer, a premium brand founded in Monaco, has partnered with Molson Coors to create a unique super-premium lager, specially crafted for the UK market. Available on draught from July 2025 and in bottles from September 2025, this beer marks a key milestone in the brand’s international development.

An exclusive lager developed for the UK

This new beer is the result of a close collaboration between Monte Carlo Beer and Molson Coors.

Style: super-premium lager

ABV: 4.8%

Taste: balanced, delicate, and refreshing

Ingredients: carefully selected French hops

Created to meet the expectations of British consumers, it stands out for its refinement and premium positioning.

A strategic partnership with Molson Coors

Molson Coors, already behind successful launches such as Madrí Excepcional and Rekorderlig in the UK, brings its expertise and strong distribution network.

William Scheffer, co-founder of Monte Carlo Beer :
“We have always dreamed of seeing Monte Carlo Beer expand internationally. Thanks to this partnership, that dream is now becoming reality.”

Anthony Orengo, co-founder:
“Working with Molson Coors means offering British consumers a new premium beer experience.”

Availability and launch

September 2025: arrival in 330 ml bottles.

With the on-trade market growing by +7%, Monte Carlo Beer is positioning itself as an unmissable innovation for premium beer enthusiasts.

The arrival of Monte Carlo Beer in the UK symbolizes the union between Monegasque elegance and Molson Coors’ expertise. This new super-premium lager promises to win over consumers seeking authenticity, sophistication, and novelty.

👉 Available from summer 2025 in premium UK bars, and in bottles from September.