The concept
“Refreshing, thirst-quenching, light and easy to drink” are the key words describing this beer. In fact, these specific qualities really come from our wish to appeal to the greatest number possible, but the beer also reflects the Mediterranean climate with its mild and refreshing taste. The main goal is to invite people to enjoy this beer in a sociable ambience.
We are seeking to attract both the curious and the connoisseurs. We want to introduce them to this “bière de soif” or “session beer”, which thanks to its slight if any bitterness gives a really enjoyable taste. The Monte Carlo Beer stands out in this way thanks to its unique and distinctive taste providing lightness and shared enjoyment.
Born in Monaco
Born in the South (of France) and having always been passionate about beer, our starting point was a simple observation: on the French Riviera there are countless beers available on the market but there are not any light and really refreshing beers. The beers that are sold are mainly Belgian and Dutch, with a pronounced taste and often heavier. That is why we came up with the idea of producing a regional beer combining lightness and smoothness.
PRODUCTION
The Monte Carlo Beer is brewed in the Provence Alpes Côte d’Azur region in Saint Raphaël situated in the Massif de l’Estérel (Esterel mountains) by Les Brasseurs de l’Estérel (Esterel Brewers). This is a traditional brewery which uses high performance technology enabling us to attain an optimum level of quality beer. Our objective is to combine the know-how of the best artisans with the use of the local workforce and regional products. In this way we can carefully monitor the brews so as to avoid all health risks.
We are also very vigilant as regards the brewing process and in this respect tests are systematically carried out by an independent laboratory which is accredited by the Comité français d’accreditation (COFRAC) [French Accreditation Commission].
COMPOSITION
This is a light “Pale Ale” type beer and is a blend of three malts and three hops produced in France, top fermentation, with 4.5% alcohol. All our ingredients come from sustainable agriculture.
We have chosen to focus on quality and 100% regional production. Therefore the price of the Monte Carlo Beer takes into account the use of quality raw materials, its unique packaging and the use of local labour. We position ourselves as a premium beer. What’s more the Monte Carlo Beer projects a prestigious brand image of both Monaco and the French Riviera. The mild climate of the South has a cost, that of a dream… the Monte Carlo Beer makes this dream accessible and invites you on a journey! That is perhaps what luxury is: to enjoy Mediterranean savours whenever you want and wherever you are!
- ALCOHOL CONTENT 4.5% 100%
- PALE ALE LIGHT BEER 100%
- 3 MALTS 100%
- 3 HOPS 100%
- 100% MADE IN FRANCE 100%
- SUSTAINABLE AGRICULTURE 100%
Contact Us
Interested in stocking our beers?
We are happy to discuss! Please send us a message and our Team will get back to you within 48 hours.
Visit US (by appointment only)
The Office
17 Avenue Albert II
98000 Monaco
Contact us
FRANCE: (+33) 6 11 31 82 28
EMEA: (+33) 6 18 63 17 12
ASIA: (+65) 9790 1420